Sportswear is the New Streetwear

 

Sportswear is the New Streetwear

Back in the 20s the term 'Sportswear' meant clothing that you could interchange for an informal look. It was the style you would adopt when spectating a sport, however, now rather than dressing as the audience we dress as the athletes. This Sportswear Movement has become the go-to trend for the jetsetters, gym bunnies and anyone who values a comfortable, relaxed style. Just searching through the vast blogs of Tumblr, sportswear is cropping up on all the streets of London and Paris. Although this form of fashion has been around for decades,  key innovators in 'Activewear'  such as Adidas, Puma and Nike have pushed lycra tights, sporty tops and running trainers out of the gym and onto the streets.